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Research papers

The value of women's magazines for advertisers

This study aims at analysing some of the most important Italian magazines for women. The survey investigates ten publications through a semiotic methodology and presents their positioning and features that makes each magazine absolutely unique -...

Catalogue: ESOMAR/FIPP Conference 1999: Strategic Publishing
Authors: Paola Furlanetto, Giulia Ceriani
Company: Ipsos MRBI
June 15, 1999
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Citation

Furlanetto and Ceriani (1999a, June 15). The value of women's magazines for advertisers. ANA - ESOMAR. Retrieved May 02, 2024, from


https://ana.esomar.org/documents/the-value-of-women-s-magazines-for-advertisers